![]() ![]() The best groups take this a step further and usually involve a crossover between two or more of these targeted factors - for example, job title and location (e.g., Digital marketers in Mumbai), or people in an industry who share a certain interest (e.g., hedge fund analysts interested in ESG). In general, the more specific a group is, the more engaging it’s likely to be. Instead, you want to look for active groups that inspire collaborative, reciprocal cultures - places that encourage mutual support and an open exchange of ideas. For example, active but spammy groups that are littered with ads or self-promotional posts won’t be useful to you, since content of this variety gets little engagement and seldom spawns further discussion. ![]() However, you don’t want to join just any active group. Locate active, collaborative spacesĪt the most fundamental level, you want to find an active group, since you won’t get much out of an inactive community. And if you’re a job-seeker, find a group that helps its members secure jobs. If you’re a business owner, join a group for entrepreneurs. You can also join groups by location (e.g., professionals in Bangalore) or by title (e.g., corporate vice presidents). This could be an industry (e.g., you work in finance, so you join a finance-related group) or a job function (e.g., you do outbound sales, so you find a group discussing lead generation) - though it doesn’t have to be. Try to join groups in which you share something in common with existing members. There are several other things you can do to increase your chances of finding groups that align with your line of work. You can also find LinkedIn-recommended groups by clicking on the “Groups” icon located in the “Work” drop-down panel Tips for finding relevant groups Consider sending a connection request to the group owner or manager(s).Join groups relevant to your goals and interests.Select “Groups” from the drop-down menu right below the search bar.First, enter the keyword or group name in the search bar at the top of the page.Now, enter those keywords, and LinkedIn will return a list of matching groups. Step three: Search for groups using your keywords For example, if you’re a digital marketer specializing in Social Media Marketing, your keywords should be “marketing”, “digital marketing”, “Facebook ads”, “Instagram ads”, etc. If you’re out to find groups for people in your industry, your keyword should be “industry”. Next, think of keywords related to your goal. Questions like these will help you narrow down the right groups for you and unlock insight on how to get the most out of your membership in them. ![]() Maybe you’re a business owner - are you trying to find sales leads or potential hires? How to find and join groups - a step-by-step guide Step one: Define your goalsīefore you join any LinkedIn group, it’s important that you clearly define your goals, so that you know what you’re after.Īre you looking to find people in your industry to rub shoulders with?Īre you relocating to a new city for a job and looking for friends?Īre you in the middle of a career change? Indeed, whether you’re a job seeker, a mid-career professional, or an entrepreneur, you can get something out of groups. Target your content to specific audiences.Elevate the public profile of your Personal Brand.Network with colleagues, potential customers, job candidates, and more.Connect with new people, both inside and outside your industry and areas of interest. ![]() Joining a LinkedIn group unlocks access to a litany of benefits. We’ll then address how to use groups to look for jobs and generate leads. In this article, we’ll go over LinkedIn groups, discussing how to join and engage in one. They also serve as forums for people to exchange insights and guidance - or even as places to find a job. Groups are a place where you can find like-minded professionals in your industry and get to know others with similar interests. Though the platform most famously offers its professional profile feature, LinkedIn is also home to a variety of other offerings as well - such as LinkedIn groups. LinkedIn is the largest professional networking site in the world, and over 740 million people globally use the site to find employment and build working relationships. Joining LinkedIn groups can help you broaden your network and gain exposure to others in your industry - or even beyond. ![]()
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